Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.
Social media itself is a catch-all term for apps and sites that may provide radically different social actions. For instance, Twitter is a social site designed to let people share short messages and media links with others. Facebook, meanwhile, is a full-blown social networking site that allows for sharing updates, photos, joining events, groups and a variety of other activities.
Social Media Strategy
A social media marketing strategy is a summary of everything you plan to do and hope to achieve on social media. It guides your actions and lets you know whether you’re succeeding or failing.
Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.
A branding strategy (a.k.a. brand development strategy) is the long-term plan to achieve a series of long-term goals that ultimately result in the identification and preference of your brand by consumers.
An SEO strategy is the process of organizing a website's content by topic to improve the likelihood of appearing in search results.
At a high level, digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps. Using these online media channels.
The site's server transmits each file to user browsers where they are assembled and formed into a cumulative piece with graphics and text.