Internet marketing is the promotion of a company and its products or services through online tools that generate leads, drive traffic, and boost sales.
Also called online marketing or digital marketing, internet marketing relies on digital channels to distribute promotional messages.
Internet marketing is an umbrella term that covers a wide range of marketing strategies and avenues.
What's the role of internet marketing?
Simply put, the role of internet marketing is to help your business reach, attract, and convert online audiences.
Let's dive into two separate goals you'll have with internet marketing, as well as the necessary methods you'll want to take to achieve those goals.