Google Adwords & Adsense

AdWords vs. AdSense: What's the difference between these two Google offerings? In a nutshell, AdWords (now better known as Google Ads) is a system that allows businesses to bid for advertising space in Google search results and on other Google-affiliated properties. AdSense is a system that allows publishers and website owners to sell advertising space to businesses. In other words, you have to pay to use AdWords, but AdSense could make you money.

Advertisers use AdWords to create and place ads on Google. Google has a 75% search market share and generates 71% of its revenue from ads. As you can imagine, AdWords is hugely popular and, when used correctly, hugely profitable. How is AdSense different specifically? We are going to explore.

Google Ads vs. AdSense: the main difference

Conceptually, the main difference between Google Ads and AdSense is this: Google Ads is for advertisers, while AdSense is for publishers. When I say "publisher", I mean anyone who has a website, is willing to sell ad space on it and is primarily interested in publishing regular content (rather than selling products and services). The New York Times, for example, would be considered an editorial.

If you're familiar with the Display Network, where Google Ads users pay to run display ads on sites across the web, you can think of AdSense as the platform that allows website owners to accept display ads on their websites. in exchange for money. However, it doesn't just show ads. AdSense matches text and image ads to your site based on its content and who is viewing it. You're also not giving up full control: AdSense lets you choose how the ads on your site will appear and where they'll end up.

How does AdSense work?

Because the ads that appear on your site are served through Google Ads, advertisers compete for your coveted ad space in the Google Ads auction. That means you guessed it, you're basically selling a billboard to the highest bidder.

Which, in theory, would allow you to receive as much money as possible. Google also handles all the billing for you, so it's incredibly easy to sell some ad space on your site, watch the money flow, and believe you're getting the best you can for what you're giving up. —a utopian site with no advertising for its readers. But while AdWords allows advertisers to optimize their ad campaigns to maximize return on investment, AdSense doesn't offer publishers that luxury.

In terms of how much money you can make using AdSense, you're in for a treat as to how good Google Ads advertisers are at, well, advertising. You get paid when someone clicks or views your ad, depending on the type of ad you're allowing on your site. Ad Design, Ad Relevance: It is the advertiser's job to make an ad as attractive and relevant as possible for the user to click on it. And if they do, you're losing a site visitor. For that reason, you should only choose AdSense over AdWords if you're not selling any products or services.

What types of ads does AdSense show?

However, publishers do have some control over the types of ads that are displayed on their sites. They also have some control over how those ads look.

Publishers can choose from three types of ads: text ads, image ads, and rich media ads.

Google allows you to choose from a list of predefined ad styles or create your own. Choosing to create your own ad style gives you the freedom to select the text, background, and border details that complement your website. However, AdSense users should be careful about creating ad styles that blend too much into the structure of their website. Doing so could result in fewer clicks and less money.

How much does it cost to start?

Not a thing! AdSense costs nothing to get started. If you choose to use AdSense and support Google advertising on your site, you'll be able to immediately check the reports in your account to see how well the program is working for you. You can also choose to adjust your ad styles and formats to see which ones give you the best returns. To sign up, all you need to do is submit an application.

If Google Ads is more your speed, check out our blog for some effective strategies to get the most out of your paid search budget.