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Social media marketing is the use of social media platforms and
websites to promote a product or service. Although the terms
e-marketing and digital marketing are still dominant in
academia, social media marketing is becoming more popular for
both practitioners and researchers.
Social media itself is a catch-all term for apps and sites that
may provide radically different social actions. For instance,
Twitter is a social site designed to let people share short
messages and media links with others. Facebook, meanwhile, is a
full-blown social networking site that allows for sharing
updates, photos, joining events, groups and a variety of other
activities.
