Interactive calculators are tools that enable consumers to get to the bottom of their sales funnel as they progress through their journey. A fully customized experience is generated based on the data provided by the consumer. An interactive calculator is an excellent way of engaging with consumers to elicit information in a fun, interesting way that feels more like play than an actual sales pitch. This type of tool works best on websites or blogs where there is a large amount of traffic and interaction with the brand's core audience. Also called online marketing or digital marketing, internet marketing relies on digital channels to distribute promotional messages. Internet marketing is an umbrella term that covers a wide range of marketing strategies and avenues.
Due to the importance of return on investment in the consumer's purchasing decisions, ROI calculators are among the most common formats on the market. In addition to promoting the company's value proposition, it can be related to a product or service.